In modern web design, content is the foundation. And when using design tools like Figma, the integration between content and layout becomes even more essential.
Whether you’re a copywriter, a designer, or a client trying to bring your vision to life, writing content directly for a Figma design helps speed up collaboration, maintain consistency, and ultimately build a better-performing website.
In this guide, we’ll walk you through how to write content for a Figma design—step by step—with best practices and practical tips we use at TRIOTECH LABS.
Step 1: Understand the Page’s Goal and Structure
Before typing a single word, make the purpose of the page clear. Ask:
- What is the goal of this page? (Inform, convert, guide, engage?)
- Who is the target audience
- What action do we want users to take?
Then, look at the Figma layout or wireframe to see how content is structured. Identify:
- Hero section
- Call-to-actions (CTAs)
- Feature highlights
- Testimonials
- FAQs
- Footer content
This helps you map the tone and type of content to the design components.
Step 2: Collaborate Early with Designers
Great websites happen when content writers and designers work together early. In Figma, writers can add comments, propose copy in place, and understand spacing limitations.
Tips:
- Use Figma’s “sticky notes” or comments for draft text or questions.
- Ask for fixed content width/character count where necessary.
- Ensure your copy doesn’t break the layout or overflow design areas.
Always encourage clients and content teams to review designs with copy suggestions, even in the wireframe stage.
Step 3: Start With the Hero Section
The hero section is the first thing users see, so make it powerful. Good hero copy includes:
- A clear headline that communicates value
- A short subheading that supports the headline
- A strong CTA (e.g., Get Started, Book a Demo)
Example:
- Headline: Build Smarter Websites, Faster.
- Subheading: Combine design and content strategy to deliver high-performing sites.
- CTA: Get Your Free Consultation
Step 4: Write for Each Section With Purpose
Each section in the Figma design has a job. Your content should:
- Guide users through the experience
- Explain key features or services in simple terms.
- Add credibility through testimonials or case studies.
- Prompt action with clear CTAs.
Tips:
- Use short paragraphs and bullet points.
- Keep the tone consistent and aligned with the brand.
- Replace filler text (like Lorem Ipsum) with real, strategic content as soon as possible.
Step 5: Use Microcopy Thoughtfully
Microcopy includes button labels, form instructions, tooltips, and error messages. These tiny pieces of text shape the user experience.
Best practices:
- Be concise and specific.
- Avoid jargon.
- Make actions clear (e.g., “Download Report” instead of “Submit”).
Step 6: Leave Room for Adjustments
Design is fluid. So is content. Even when writing inside Figma, be open to tweaks.
- Ask the designer if a section can expand or contract if needed.
- Use placeholder text temporarily if you’re waiting on info.
- Revisit headlines and CTAs after visual elements are finalized.
Step 7: Review and Test in Context
Once your content is added to the Figma design:
- Read it in full-screen mode, like a user would.
- Check for grammar, clarity, and layout flow.
- Ensure content doesn’t feel squeezed or off-balance with the visuals.
Pro tip: Share the Figma preview with a non-designer for feedback. If they understand the message and call to action, you’re on the right track.
Final Thoughts: Content + Design = Results
Writing content for a Figma design is about crafting a user journey that makes sense visually and verbally.
At TRIOTECH LABS, we believe every pixel and every word should serve a purpose. That’s why we help our clients with beautiful web design optimized with content that converts.
Need help creating a website with powerful design and content working together?
Let TRIOTECH LABS build you a high-performing website!
